Half of the people in the world cannot sell anything. Even fewer can sell solutions. Some that can sell, lose the sale with loose follow up. Some that can sell, do so at low margins and give away other stuff.
You can spend money on sales training. It won’t work. You can coach them. You can offer incentives. That won’t work either.
Most sales forces have about 25% of their salespeople that can’t really sell what they are supposed to be selling.
They have wonderful strengths and abilities for doing many other things...but not selling. They want to sell, just as much as you want them to. They are just not wired for a sales job like yours.
Today, it is easy to see who can and who can’t sell...with your current team. You can also see this before you hire them. Would this help?